Recently the sportswear firm, UnderArmour, heavily featured my street art piece, “For all Liverpool’s Liver Birds” in an online video advert featuring the Liverpool Player, Trent Alexander-Arnold.
I wish to make it clear that I was not approached and gave no permissions for the use of my artwork in this video. The “wings” were always meant as a fun piece for the public to enjoy and not for advertising products. I have made exceptions to a couple of small charities whom had the integrity of approaching me in the correct manner.
I am particularly disappointed in this development as UnderArmour are well reported to have sponsored and supported big game hunting (such as elephants, tigers, lions etc). This is something I am against and I personally made the decision to boycott their products a year or so ago. This is also the main reason I was upset with the use of my work in this advert. I have absolutely no issues with Mr Alexander-Arnold.
The artwork is a public piece and I encourage people to take photos with it and enjoy it, that is the whole point, but I am against firms using the artwork for advertising. Legally, despite being public, they remain an intellectual property, and as such should not be used commercially without agreement (similar to how you can’t use a song in an advert just because it has been on the radio) .
I wish also to state that UnderArmour verbally apologised in a phone call but my request for a public apology on their social media sites was declined. I also asked for the videos to be removed.
Time lapse of Bumblebee Transformer mural by Liverpool artist, Paul Curtis Artwork. Painted in a lad's bedroom in Woolton Liverpool. It was the client's request to have the illusion that Bumblebee is on the other side of the wall like he has smashed the wall through.
The many panels and machine parts made this a toughie, but looks ok in the end. Painted in December 2017. The young boy was overjoyed with the finished painting
Liverpool artist, Paul Curtis Artwork, painted this 8-bit, Pacman inspired mural to help raise awareness for Clatterbridge Cancer Charity as part of their #letsgogreen campaign. It is 12 metres long and is painted on the temporary hoarding on the old BHS store on Lord Street, Liverpool. It was completed in January 2018 in freezing cold weather!
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The Clatterbridge Cancer Charity is the only dedicated charity for patients and research at The Clatterbridge Cancer Centre. By choosing to support our charity, you will help us to transform cancer care for people right here in our area. Last year, work began on building Liverpool's first cancer hospital in the heart of the city, backed by our £15m appeal, which will also ensure significant investment in our Wirral site. You can be part of this incredible journey, by joining us and raising cash for this once-in-a-generation opportunity!
LET'S GO GREEN
However you want to do it, Let's Go Green is the perfect way for you to get involved. Whether it's a personal challenge, fundraising at work, school or getting online, anyone can take part!
